Iowa Cannabis Market Analysis: $13.7M Medical, ~$760M Outside the Program, 1.8% Capture
Iowans spend an estimated three-quarters of a billion dollars a year on cannabis. About $13.7 million of it — 1.8% — passes through the state's five licensed dispensaries. The rest, roughly $760 million annually — about $2.1 million every day — is spending Iowa's medical channel